Why You Should Definitely Spend Valentine’s Day Online This Year

Finding Love on Valentines DayBy Erika Ettin

I bet you think you’re the only one in the world without a date for Valentine’s Day. You’re sitting at home, debating whether you should even bother going out to another couples party or just keep sitting in front of the TV and binge watch Making a Murderer (hey, even Steven Avery’s got a girlfriend and he’s in jail).

Well, actually guys, this time of year is truly the best time to find love. Especially on V-Day itself, when lots of singles just like you go online in the hopes of striking up a conversation with someone they could really fall in love with. And you know what else? Everyone is doing it.

To put it simply, the period between Christmas and Valentine’s Day always sees a spike in both new members and member activity on the various online dating sites. That’s why it’s no surprise that Match.com has coined this time of year “ Online Dating Season.”

A Whooping 60% Increase in Online Dating Members

The popular online dating site Zoosk reports that it expects a 20% increase in users in the first two weeks of 2016, and Match.com expects a whopping 60% increase during the whole peak season.

As reported by TIME, several major dating sites show an increase in users and user interactions on the big day itself when comparing week-over-week-results.

Your Chances for Love are Higher Over the Weekend

Considering Valentine’s Day is on a Sunday this year—and on a holiday weekend no less, with Presidents’ Day on the 15th—we can predict that the increase will likely be exacerbated. Many people log on over the weekend when work can’t get in the way, and we know that the busiest day of the whole year, Sunday, January 3, just passed.

I’m not a betting woman (though I do enjoy a few hands of poker now and then), but I would guess that Sunday, February 14, will prove to be the second biggest Sunday for online dating this year. Only time will tell…

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Best to Use the More Popular Sites

If you’re looking to really improve your chances to find someone, it’s best to use the big, general online dating sites which cater to a larger membership bases and usually provide lots of niche experiences, such as Zoosk, Match.com or EliteSingles.

Get Creative Ahead of Time

My advice, whether in the peak season or not, is to plan out how you want to portray yourself before you sign up for a dating site. Scope out which questions each site asks, such as “favorite hot spots”, and have answers prepared and ready. Online dating can seem overwhelming if you’re trying to come up with clever, witty answers on the spot. Just as you’d likely write a practice essay before going in to take the GMAT (well, I did anyway), you want to prepare yourself for this important step, too.

From my experience, it’s best to make this day all about you and your love goals. So let your coupled off friends have their day to frolic, drink champagne, and buy overly expensive chocolate. And pause your Netflix for a few hours. Focus on you.

Check out our top dating sites reviews top dating sites and get yourself ready for Valentine’s Day.

About Erika Ettin

Erika Ettin is the Founder of A Little Nudge and author of Love at First Site: Tips & Tales for Online Dating Success from a Modern-Day Matchmaker. She offers services to guide people through all aspects of online dating, from first click to first date. Erika studied economics at Cornell University and received her MBA from Georgetown University. Her company, founded in early 2011, has been featured in The Washington Post, NPR, News Channel 8, and AskMen.com, and Erika currently writes a syndicated column for the Chicago Tribune. Learn more about Erika here.

 

 

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