Where 38 million singles go to connect and find love.
Dating Sites - Where Love is Conceived in the Digital Age
The first dating site, Match.com, was launched in 1995. Since then, Match.com has grown to be one of the biggest dating sites, and today it operates in 25 countries. A plethora of dating sites and mobile apps have since been created - now totaling about 2,500 services - catering to millions of love-seeking users.
More than 70% of adults in the US use dating sites - from mainstream services, such as Zoosk or eHarmony, to niche services, targeting to a specific age, sexual orientation or demographic group, like OurTime or BlackPeopleMeet.
The motivations for using dating sites are varied: some people are on the lookout for shared interests or backgrounds, while others take a special interest in professionals, army veterans or, simply, good looks. The goals for scouring love online also vary - from casual hookups to long-term dating through to an all white wedding.
Dating Sites Mechanisms: From Filtered Search to Personality Quizzes
Dating sites and apps use a variety of methods to match users. Some sites are geared with a filtering feature, allowing users to specify preferences - age, location, hobbies, political views, marital status, religious affiliation and physical appearance, to name a few. The users are then presented with a pool of potential candidates that meet those preferences.
Other dating sites apply personality-defining algorithms: Members are encouraged to fill out questionnaires regarding their character, hobbies, opinions and behavior. The answers are compiled, processed and used for matching with other like-minded users. Personality-based sites use emotional and psychological information to determine compatibility, so they are better suited for those seeking long-term relationships.
The Ease and Convenience of Online Dating
Online dating offers a quick and convenient way to screen more connections from an increasingly growing pool of potential matches, in a limited time, with the ease and accessibility enabled by the screen. The good news is that the numbers game of the dating scene brings together countless couples, creating true love in the digital age.